Bird's Custard Powder
The yellow tin that made proper custard out of cornflour, and has barely changed its packaging since.
Category
Freezer staples, fizzy pop and the school dinner nobody has forgiven.
21 thingsThe yellow tin that made proper custard out of cornflour, and has barely changed its packaging since.
A marble shelf, a mesh-fronted meat safe and a fly-proof gauze window. Refrigeration for people who did not have refrigeration.
A man on a tricycle with a cold box on the front, ringing a bell along the seafront and through the estates.
Tinned meat in batter. A school dinner staple that divides every family gathering to this day.
Meat was the last thing to come off ration in July 1954, ending a system that had outlasted the war by nine years.
A lorry, a crate of glass bottles in colours that do not exist in nature, and threepence back for every empty you returned.
Gaggia machines arrived from Italy and gave British teenagers the first indoor space that was theirs.
Dehydrated curry, rehydrated on the hob, served with rice that came in the same packet and noodles you fried yourself.
Daily doorstep delivery in glass pints, with a note in the empty for tomorrow's order.
Steak and kidney in a shallow tin, oven-baked with the pastry rising over the rim. Nobody has ever opened one safely.
Watney's Party Seven: a giant can of beer opened with a screwdriver and a great deal of optimism.
Butterscotch or strawberry powder that turned half a pint of milk into a mousse in about ninety seconds.
Semicircles of breadcrumbed pancake filled with minced beef or cheese, and hot enough to cause actual injury.
A wedding present that came out for one dinner party in 1976 and then lived at the back of a cupboard.
Dried noodles in a pot with a sachet of soy sauce, launched in Britain in 1979 and never off a student shelf since.
Carbonate your own tap water at home, then ruin it with concentrate that tasted almost but not quite like cola.
The freezer centre was a whole shop of frozen food, and going there meant a chest freezer in the garage.
A drink marketed with extraordinary aggression that briefly became the third best-selling soft drink in Britain, then collapsed.
A gentle competitive baking show that became the most watched programme on British television.
A fixed-price lunch combination that became a national institution and a genuine economic indicator.
Food delivery apps replaced the paper menu drawer and the awkward phone call in about four years.
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