The Wall's Stop Me And Buy One Tricycle
Ice cream that came to you, on a bike, in a box of dry ice.
A man on a tricycle with a cold box on the front, ringing a bell along the seafront and through the estates.
Wall's ran thousands of these tricycles from the 1920s through the 1950s before motor vans took over. The slogan is one of the great pieces of British advertising and it was painted right on the box.
Everything about it was better than an ice cream van: slower, quieter, and the bloke actually knew who you were.
Cost back then
Twopence for a brick of vanilla
Goes for now
Restored tricycles fetch £2,000+
