Sunny Delight
Kept in the chiller cabinet so it looked like proper juice.
A drink marketed with extraordinary aggression that briefly became the third best-selling soft drink in Britain, then collapsed.
The genius was refrigeration: it did not need chilling but was sold from the chiller so parents assumed it was fresh juice. It was about 5% juice.
A widely reported story about a child turning orange finished it off. Sales fell off a cliff and the brand never recovered in Britain.
Cost back then
£1.09 a bottle
Goes for now
Sold again in a reformulated version
