The Fidget Spinner
Three weeks of total dominance, then absolutely nothing.
A bearing in a plastic frame that spun. Every child in Britain had one by May 2017 and none by September.
It is one of the fastest boom-and-bust cycles in toy history. Shops that ordered in March were still holding stock in 2019.
The marketing claimed benefits for concentration that were not supported by any evidence, which did not slow it down at all.
Cost back then
£4.99
Goes for now
Landfill, mostly
