The Man Bun And Beard Oil
Every barber in Britain became a "grooming lounge".
A specific look (full beard, top knot, rolled chinos) that spread from Shoreditch to every town in about two years.
Barbershops rebranded, beard oil appeared in Boots, and every pub in a converted warehouse served the same burger.
It dated fast and completely, which every photograph from 2015 will confirm.
Cost back then
£12 for beard oil
Goes for now
The barbershops are still there