Freddo At 10p
The unofficial inflation index of Britain.
A small chocolate frog that cost 10p and has become the standard measure of how much worse everything has got.
The Freddo price is a genuine recurring national news story. Every increase gets covered by broadsheets who should know better, and everyone reads it.
It was relaunched in the UK in 1994 and the 10p price held for years, which is exactly why the increases stung.
Cost back then
10p
Goes for now
Around 30p, and everyone has an opinion
