Ringtone Adverts On Late-Night Telly
Text CRAZY to 81000, and then never escape.
Subscription ringtone services advertised relentlessly, which signed up a generation to charges they could not cancel.
The Crazy Frog got to number one in the UK singles chart in 2005 on the back of an advert that ran approximately every eleven minutes.
The subscriptions were notoriously hard to stop. Ofcom and the regulator eventually forced the whole model to change.
Cost back then
£3 a week, whether you liked it or not
Goes for now
The model is banned in its old form
